Recommendations for foundation, blush, and mascara in Tokyo? Pictures helpful.
Looking for makeup in Tokyo but don’t know where to start? Try @cosme TOKYO for top-rated foundation, blush, and mascara picks based on real reviews!
Conclusion
If you're visiting Tokyo and want to explore Japanese makeup—but don’t know which foundation, blush, or mascara to choose—start at the @cosme TOKYO store in Harajuku. It only sells top-ranked products from Japan’s most trusted beauty review site, so you can’t go wrong. Even if you’re not a makeup expert, it’s fun to explore and try random products!
💡 Wait, What Is @cosme?
@cosme (pronounced “at-cosme”) is Japan’s biggest beauty review platform. It’s like Japan’s version of Sephora meets Reddit—users rank products based on real reviews.
There’s even a physical store (@cosme TOKYO) where they only stock top-rated, award-winning items from the site. If you’re unsure what to buy, this place is your best bet.
🛍️ Where to Go for Makeup Shopping in Tokyo
| Store Name | Area | What Makes It Special |
|---|---|---|
| @cosme TOKYO | Harajuku (Omotesando exit) | Flagship store. Everything here is highly rated on @cosme. Staff are helpful. |
| LOFT | Shibuya, Ginza, Ikebukuro | Big variety of drugstore to mid-range makeup. English signs. |
| Matsumoto Kiyoshi | Everywhere (especially Shibuya & Shinjuku) | Famous drugstore chain. Affordable Japanese brands. |
| Isetan Beauty (Shinjuku) | Shinjuku | High-end luxury brands. Great for premium foundations & skincare. |
| Don Quijote | Everywhere | Fun to browse, sometimes has good deals, but less curated. |
📸 Photos of each store front can help you recognize them — ask if you'd like a visual guide!
📍 Why Visit @cosme TOKYO First?
- Every product is based on real user reviews
- You can test and compare items in-store
- The store features seasonal bestsellers & trending items
- Staff speak basic English and are happy to help
- Located near Takeshita Street, so you can shop and snack at the same time!
✨ Pro Tips for Beauty Shopping in Tokyo
🔹 Test before you buy – Try out foundation shades in-store (especially under Japanese lighting)
🔹 Tax-Free available – Show your passport for 10% tax exemption if you spend over ¥5,000
🔹 Some brands have travel-size sets, perfect for trying before committing
🔹 Bring photos or ask staff for recommendations if you’re unsure—they’ll guide you!
📌 Final Thoughts
I don’t wear makeup myself, so I can’t tell you which product is best—but if I were shopping for someone or exploring out of curiosity, I’d definitely go to @cosme TOKYO first.
Even choosing randomly from the top-ranked items can be a fun way to discover new beauty favorites.
Whether you're a makeup lover or just curious, Japan’s beauty scene is full of surprises—and the packaging is always cute, too!
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