Where Can I Buy Mario Merchandise in Tokyo?

Conclusion

You can buy official Mario merchandise at the Nintendo TOKYO store in Shibuya.
For fans, it’s a must-visit — full of exclusive goods, figures, clothes, and more 🍄🎮

General Information

Mario is one of Japan’s most beloved and recognizable game characters, created by Nintendo.
Luckily for travelers, Nintendo opened an official store in Tokyo in 2019, and it's the best place to find Mario items.
You won’t find much Mario merch in regular toy stores or arcades — official shops are your best bet.

Best Places to Buy Mario Goods in Tokyo

🏬 Nintendo TOKYO (Shibuya PARCO)

• Location: 6th floor of Shibuya PARCO, a trendy shopping complex
• Huge selection of Mario, Luigi, Princess Peach, Bowser, and other Nintendo character goods
• Exclusive items: apparel, stationery, plush toys, kitchen goods, figures, bags, and more
• Shares the floor with Pokémon Center Shibuya and CAPCOM Store
• Closest station: Shibuya Station (8-minute walk)

💡 This is the main official Nintendo store in Japan (before Nintendo OSAKA and Nintendo KYOTO opened). Lines can be long on weekends.

Other Locations (Limited Selection)

🎢 Super Nintendo World (Universal Studios Japan – Osaka)

• Has exclusive Mario-themed goods and snacks
• However, it’s located in Osaka, not Tokyo

🧸 Toy Stores (like Bic Camera, Yodobashi Camera, Kiddy Land)

• You may find some Mario toys and games, but the variety is limited compared to the official store

My Personal Tip

I visited the Nintendo TOKYO store and was amazed by the variety and quality.
Even the shopping bags and store layout are themed, which makes the visit fun even if you don’t buy much.

If you’re a Mario fan — or traveling with kids — it’s totally worth the visit.
Don’t miss the nearby Shibuya Sky observation deck for a great city view after shopping 🏙️

Travel Tips

• Visit on weekday mornings to avoid long lines
• Check stock online if you’re looking for something specific
• Bring a backpack — the store bags are cute but not the most durable for travel
• No ticket needed to enter, but it can get crowded during holidays
• Combine with Pokémon Center or Shibuya sightseeing for a full afternoon!