Where Can I Buy Sonic Merchandise in Tokyo?

Looking for Sonic the Hedgehog goods in Tokyo? Visit Joypolis in Odaiba — but be aware, there's an entry fee even just to shop! 🎮

Where Can I Buy Sonic Merchandise in Tokyo?

Conclusion

Tokyo Joypolis in Odaiba is the main place where you can buy official Sonic the Hedgehog merchandise in Tokyo.
However, note that you need to pay admission even if you're just shopping 🌀


General Information

Sonic the Hedgehog is a global icon from SEGA, but Sonic merchandise is surprisingly hard to find in Tokyo compared to other big franchises like Pokémon or Nintendo.

There’s no dedicated Sonic store in Akihabara or Shibuya, and SEGA arcades usually don’t sell official merchandise.

If you're specifically looking for Sonic items, Joypolis is your best bet.


Where to Buy Sonic Goods in Tokyo

🎢 Tokyo Joypolis – SEGA’s Indoor Theme Park

  • Location: Odaiba, DECKS Tokyo Beach
  • Has an official "JP Store" that sells Sonic goods
  • Includes keychains, plush toys, T-shirts, and more
  • Admission is required, even if you only want to shop
    • Admission Fee (as of 2025): ¥1,200 for entry only
    • Full passport (rides included): ¥4,500+
  • Closest station: Odaiba-Kaihinkoen Station (Yurikamome Line)
  • More info: Tokyo Joypolis Official Page (EN)

💡 Check the official website for up-to-date opening hours and item availability.


My Personal Tip

I found this by searching in Japanese — sometimes English search results won’t show the full picture.
So if you’re looking for niche items in Japan, try using Japanese search terms or use Google Translate to browse Japanese websites.

JP STORE(1st Floor) | SHOPS | TOKYO JOYPOLIS
Because it is a facility in Tokyo Odaiba’s indoor amusement park, DEX Tokyo Beach, operated by CA SEGA JOYPOLIS Ltd., you can also enjoy rainy days. Ideal for dating! A variety of attractions such as a roller coaster, Fun theme park, Let’s play in TOKYO JOYPOLIS!

Travel Tips

  • Buy your Joypolis ticket online in advance to save time
  • Check the shop section ("JP Store") of the Joypolis website to see if Sonic items are still available
  • Look for online options like Amazon Japan or Rakuten if you want to avoid the entry fee
  • Don’t expect to find Sonic goods in most game centers or anime stores — it’s a bit niche in Japan