“What’s the beer situation in Japan?”

Japan has great beer! From major brands to craft breweries.

Major Beer Brands

“What are the main beers?”

Big Four:

• Asahi Super Dry – Crisp, clean, most popular
• Kirin Ichiban – Smooth, first press
• Sapporo – Oldest brand, balanced
• Suntory Premium Malts – Rich, premium

All are good – try them all and find your favorite!

Beer vs Happoshu

“What’s the difference?”

In Japan:

• Beer – Made with malt, higher tax
• Happoshu – Less malt, cheaper
• Third beer – Even less malt, cheapest

Check labels – “Beer” (ビール) vs other categories.

Craft Beer Scene

“Is there craft beer?”

Yes! Growing scene:

• Yona Yona Ale – Popular craft brand
• Coedo – Saitama brewery
• Many local microbreweries
• Craft beer bars in cities

More expensive than major brands but worth trying.

Where to Drink

“Best places for beer?”

Options:

• Izakaya – Casual, food included
• Beer halls – Large, social
• Convenience stores – Cheap!
• Craft beer bars – Specialty
• Yatai (food stalls) – Outdoor drinking

What Japanese People Actually Do

Most locals:

• Drink Asahi or Kirin usually
• Start with “toriaezu beer” (beer first!)
• Share pitchers at izakaya
• Try seasonal limited editions

Extra Travel Tips

1. Convenience store – ¥200 for a can, great value

2. Draft vs canned – Try both

3. Beer gardens – Summer rooftop drinking

4. Happoshu – Fine if you’re on a budget

5. Kanpai! – Say cheers before drinking!

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