“Where can I find good foundation, blush, and mascara in Tokyo?”

@cosme TOKYO in Harajuku is your one-stop destination! It’s Japan’s biggest beauty review site turned into a real store.

@cosme TOKYO (Harajuku)

“What makes this store special?”

Japan’s #1 beauty destination:

• Products ranked by real user reviews
• Testers available for almost everything
• Staff can help match your skin tone
• Tax-free shopping for tourists
• Located in Harajuku (easy to reach)

Best-selling categories:

• Japanese foundation (known for natural, dewy finish)
• Blush (Japanese brands excel at subtle color)
• Mascara (Japanese mascaras are famous for hold and volume)

Top Japanese Beauty Brands to Try

“Which brands should I look for?”

Foundation:

• KATE - Affordable, great coverage
• SUQQU - Premium, beautiful finish
• RMK - Natural, lightweight

Blush:

• CANMAKE - Adorable packaging, great colors, very affordable
• JILL STUART - Beautiful, giftable
• NARS (Japan exclusive colors)

Mascara:

• Heroine Make - Legendary for waterproof hold
• Dejavu - “Film type” that won’t smudge
• Majolica Majorca - Fun packaging, great performance

Other Great Stores

“Where else can I shop?”

Drugstores (Matsumoto Kiyoshi, Sundrug)

• Cheapest prices for Japanese cosmetics
• Tax-free available
• Great for CANMAKE, KATE, Majolica Majorca

Department store counters

• For SUQQU, THREE, Clé de Peau
• Get a professional color match
• Samples available

What Japanese People Actually Do

Most locals:

• Check @cosme rankings before buying any beauty product
• Stock up on CANMAKE and KATE at drugstores
• Consider Heroine Make mascara a holy grail product
• Buy limited edition seasonal colors

Extra Travel Tips

1. @cosme rankings change monthly - Check current #1 products

2. Testers are everywhere - Don’t be shy about trying products

3. Japanese skin tones run light - Some foundations may not match darker skin

4. Drugstore quality is amazing - ¥500-1,500 products rival luxury brands

5. Tax-free minimum - Usually ¥5,000+ in one store for tax exemption

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